Private Exclusives
Who Says You Only Have One Chance to Make a First Impression?
Listing your home as a Private Exclusive extends your marketing runway and signals to buyers working with Compass agents that new inventory is coming. Drive interest with exclusive marketing and gain insights before launching to the public.
Why You Should Use Private Exclusives
Quickly Test Your Price Without Risk
Avoid the negative impact from accumulating days on market and public price drops. Listing as a Private Exclusive gives you feedback from buyers on your aspirational price and positioning.
Soft Launch Before Being Market-Ready
Private Exclusives allow you to market your home to buyers prior to investing time or effort into preparing it for the public.
Generate Buzz
Build early demand for your home before it hits the public market. Just like a movie trailer, a Private Exclusive signals to buyers that something is coming, weeks or months in advance.
Launch Your Listing Twice
Private Exclusive creates two separate opportunities to launch your property: first on Compass.com, and then later when the listing goes live on the MLS and aggregate sites.
Maintain Your Privacy
Your privacy is valuable. Private Exclusives ensures that photos and floorplans of your home are only shared with Compass agents and their qualified clients – details are not visible on public home search websites.
Success Story
“My clients and I tested an aggressive price as a Private Exclusive on Compass. Another agent brought buyers to see the home and they submitted a full price, all cash offer within days. My clients said this was the easiest, no hassle sale they’ve experienced!”
David S & Victoria H, Agents | San Francisco Bay Area
Looking to Buy in This Competitive Market?
Working with a Compass agent grants you access to privately listed inventory before the rest of the competition.
Take Your Time to Put Together the Best Offer
Avoid bidding wars with other buyers and prepare the offer that makes the most sense for you, with expert guidance from your Compass agent.
Preserve Your Privacy
If the home you buy is publicly marketed, the photos can be found on the internet for years to come. Avoid that and preserve your discretion by buying a Private Exclusive.
Private Exclusives may not be available in all markets, and availability is subject to change. Private Exclusives, inclusive of pre-marketing and listing strategies, are at the discretion of the seller. They are only visible to buyers and the Compass agents representing them in that market. Compass does not recommend one particular strategy or guarantee results. #1 in 2023 closed sales volume in the US per RealTrends.