Hey neighbors, if you live here in the 95124 ZIP code, this is for you.
I’ve been digging into the last six months of sales data in our area, and what I found paints a pretty clear picture, but probably not the one you’re expecting.
You’ve probably heard the market is strong. And in some cases, it is. In the last 180 days, we’ve seen plenty of homes sell in under 10 days and close at 5 to 10% over the asking price.
Those stories are real. But here’s the part most agents won’t tell you.
Just as many homes aren’t selling at all. In fact, over 30 homes in 95124 were either cancelled, withdrawn, or expired.
That’s not a fluke. And we’re not just talking about fixer-uppers here.
One example, a home over on Kilo, sat on the market for 142 days before the seller finally pulled the plug. That’s nearly five months of showings, price cuts, stress, and, in the end, no sale.
So, what’s the difference? Why are some homes flying off the market while others are just sitting?
Here’s what I’m seeing again and again.
The homes that are selling quickly are showing up to the market ready. They’re priced correctly, strongly prepared, and fully presented. They’re creating urgency, not confusion, and the buyers are responding.
The ones that aren’t selling, most of them were just off by a little. Maybe they were overpriced by 3 to 5%. Maybe the photos didn’t pop. Maybe there was deferred maintenance. Or maybe there was simply a lack of marketing buzz that made buyers hesitate.
And in this market, that hesitation is the kiss of death.
So, if you don’t know me yet, my name is Kip, and I’ve been a licensed broker for over 20 years here in Silicon Valley.
Besides being a top producer, I’ve managed an office for the number one brokerage in the country, overseeing billions of dollars in sales.
My goal in making these videos is to share what I’ve learned and help you protect your number one asset.
Now, if you’ve been thinking about selling and you’re wondering how strong this market really is, the truth is, it’s strong for the sellers who do it right, and it’s brutal for the ones who don’t.
This is not a market where you get a second chance to make a great first impression.
If you want to know what it would take to be in the winning group, I’d be happy to show you exactly what’s working right now and how we can make it work for you.
Thanks for watching, and I’ll see you in the next video.
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